If you’ve been following us for the past few weeks, you know we’ve collected a bunch of interviews with our fantastic speakers as previews for our Word of Mouth Supergenius event on December 16.
In case you missed a few, here’s the full lineup:
Adam Brown: How Coca-Cola empowers fans from all over the world to join in the conversation
Allan Schoenberg: How to be awesome on Twitter and Facebook
Andy Nulman: Pow! Right Between the Eyes: Profiting from the Power of Surprise
Andy Sernovitz: Love or Marketing? How word of mouth will save your brand
Andy Wibbels: Blogwild!: A Guide for Small Business Blogging
Bob Pearson: How to create your word of mouth marketing plan
George Wright: Strategy and success of the Will It Blend? series
Jake McKee: Diving into LEGO’s strategy behind connecting their amazing network of fans
Jason Falls: How to create and promote your blog
Jeff Rohrs: How Dreamfield’s Pasta earned love from fans and built a permission-based following
John Jantsch: Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide
John Moore: How to create buzzworthy topics
Kira Wampler: How Intuit is creating word of mouth by connecting small business leaders
Lane Becker: How to inspire word of mouth with customer service
Lindsay Lebresco: Speaking on how to respond to feedback, posts, comments, and reviews
Lois Kelly: Beyond Buzz: The Next Generation of Word of Mouth Marketing
Matthew Guiste: How Starbucks used fan feedback to help launch via
Mitch Joel: Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
Olivier Blanchard: How to measure word of mouth
Paul Gillin: Secrets of Social Media Marketing
Ramon De Leon: How Domino’s engages in the nonstop online conversation about their brand
Randy Lopez: How to create word of mouth on zero budget
Rick Murray: How to work with bloggers and influencers
Rob Howard: How Texas Instruments’ E2E Community is driving productivity through increased engagement
Rod Brooks: How PEMCO tuned in to their customers’ wants and needs to build relationships
Sam Decker: How The Land of Nod used fan feedback to improve customer service and build trust
Saul Colt: How to create offline word of mouth
Spike Jones: How to create a fan community
Todd Spencer: How Maker’s Mark is turning customers into lifelong brand ambassadors
Warren Ackerman: How Random House is connecting its teen readers directly with authors
Procter & Gamble: Swan dive… into Old Spice’s remarkable social media campaign
Alberto Culver: Managing promotions on Facebook
UnitedHealth Group: Success in social recruiting
BlogWell: How Big Brands Use Social Media