You work so hard for a click on your web page. You put so much effort into getting someone in your store. You do so much just to earn a fan. But without a way to contact them again, you have to start all over the minute they walk away.
Extend the relationship by always asking for their email — online or off. Regular, anticipated newsletters delivered to their inbox are the only form of advertisements your fans request.
How a word of mouth supergenius does it:
You don’t have to make it complicated.
Chicago’s Logan Bar & Grill attaches a simple comment card to every bill, but instead of just looking for feedback, they ask for email addresses so fans can subscribe to their newsletter.
The opt-in is a simple addition to a conventional practice, allowing Logan Bar & Grill to extend the relationship with customers they might otherwise never see again.
