With more than 12 million YouTube views, T-Mobile’s dance-takeover of Liverpool Street Station is one of the most talked about stunts of the year.
The company coordinated several hundred undercover dancers to overwhelm the station, surprising commuters with a series of dance moves — all filmed and shared online. Shown once on television, the video went on to spread rapidly via email and social networks and spawned a number of spoofs and similar events.
What we love about it is how it was the perfect fun, goofy stunt that’s easy to forward and share with a friend.
The Lesson: Your events don’t need to be serious or focused on your products. If you can help people have fun (and, perhaps, inspire them to dance), you’ll make it really easy to talk about you.
