Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media.
You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — all in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
…and you’ll experience a bunch of great case studies, like this one from our BlogWell in San Francisco:
As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco.
At BlogWell, you’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.
In her BlogWell San Francisco case study presentation, “Harvesting the Low-Hanging Fruit of Internal Social Media Channels,” Kaiser Permanente’s Director of Internet Marketing Services, Hilary Weber, discusses the trend of turning turn social media inward and having employees use social networking tools as a way to increase efficiencies in information sharing and collaboration — with the fringe benefit of a deeper, hands-on understanding of social networking behavior as they then consider it as a way to reach customers and prospects.
Hilary’s case study covers Intuit’s “IdeaBook” — used like an internal town square where wikis serve as virtual tool sheds for teams, as well as some of their internal policies for employee participation and the platforms they’re using.
Hear Dell, Cisco, Wells Fargo, Intuit, SAP, Kaiser Permanente, and more as they share corporate social media case studies at BlogWell San Francisco on June 23.
In one afternoon, we’ll discuss measuring ROI, managing teams, dealing with legal issues, working with agencies, BtoB blogging, internal communications, blogging in regulated industries, and creating great content. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts.
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Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media.
