As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco.
At BlogWell, you’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
Register and learn more about BlogWell here.
Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.
In her BlogWell San Francisco case study presentation, “Harvesting the Low-Hanging Fruit of Internal Social Media Channels,” Kaiser Permanente’s Director of Internet Marketing Services, Hilary Weber, discusses the trend of turning turn social media inward and having employees use social networking tools as a way to increase efficiencies in information sharing and collaboration — with the fringe benefit of a deeper, hands-on understanding of social networking behavior as they then consider it as a way to reach customers and prospects.
Hilary’s case study covers Intuit’s “IdeaBook” — used like an internal town square where wikis serve as virtual tool sheds for teams, as well as some of their internal policies for employee participation and the platforms they’re using.
UPS: Building a business case for customer support
PepsiCo: Recruiting talent with social media
Radian6: An exclusive chat with CEO Marcel LeBrun
BlogWell: How Big Brands Use Social Media