Archive of tag "Johnson & Johnson"

BlogWell Philadelphia to feature case studies from SAP, Pfizer, Johnson & Johnson, The Hershey Company, and more on Nov. 9

September 7, 2010

We’re thrilled to be bringing our BlogWell: How Big Brands Use Social Media series to Philadelphia on November 9, hosted by the amazing folks at SAP.

The day will feature eight great case studies in social media from SAP, SunGard, Scholastic, Pfizer, BlackRock, Johnson & Johnson, The Hershey Company, and American Express. You’re going to learn how to get started, how to get past roadblocks, and how to make your social media program phenomenal.

In the coming weeks, we’ll be sharing some fantastic videos from our last BlogWell as previews for the day — but you can get an early sneak peek by checking out all the live coverage.

Learn more: Click here

P.S. Not only are the speakers at BlogWell always amazing, the crowd is too. A few of the smart folks who have joined us before:

3M • Aflac • Allstate • American Express • American Family Insurance • Ariba • AT&T • Audi • Barnes & Noble • Best Buy • Boeing • Campbell Soup • Capital One • Charles Schwab • Chevron • Chick-fil-A • Cisco • Clorox • Coach • Coca-Cola • Coldwell Banker • Community Medical Centers • ConAgra Foods • Crate & Barrel • Dell • Discover • Dole • Domino’s • DuPont • eBay • FedEx • Ford • Gannett • Gap • GE • General Mills • General Motors • Google • Graco • Hertz • The Home Depot • HP • H&R Block • HSBC • Humana • IBM • IKEA • Intel • Intuit • Johnson & Johnson • Kaiser Permanente • Levi Strauss • Mattel • Mayo Clinic • McDonald’s • MetLife • Michelin • Microsoft • Molson • NHL • NBC Universal • Nestle Purina • Nokia • Northwestern Mutual • Novartis • Oracle • Orbitz • PayPal • PepsiCo • Petro-Canada • Pfizer • Procter & Gamble • Progressive Insurance • SAP • Sears • Serta • Sharpie • Sony • Sprint • Starbucks • State Farm • Sun Microsystems • SunGard • Symantec • Target • The North Face • Ticketmaster • TiVo • Turner Broadcasting System • Tyson Foods • United Airlines • UPS • USAA • U.S. Coast Guard • U.S. Navy • Verizon • VIZIO • Walmart • Wells Fargo • Whirlpool

Share This Post

Comments

0 comments. Read them below or add one. (Trackback)

Social Media Case Study from Marc Monseau of Johnson & Johnson

June 17, 2009

BlogWell San FranciscoCome to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

In his BlogWell New York case study presentation, “Social Media in a Highly Regulated Industry,” Director of Corporate Communications Marc Monseau describes how Johnson & Johnson touches more than one billion people every day with its health care and well-being products and services.

Monseau addresses the difficulties of engaging in social media in a heavily regulated industry. The first step Johnson & Johnson took was realizing that the conversation on the web, and in any social media forum, was happening without them, and would continue to happen without them unless they decided to join in. That realization predicated their move into social media to help shape the conversation and share their story.

(Special thanks to our lead sponsor, nGenera, for help making BlogWell NYC possible.)

BlogWell New York Social Media Case Study: Johnson & Johnson, presented by Marc Monseau from GasPedal on Vimeo.

BlogWell New York Social Media Case Study: Johnson & Johnson, presented by Marc Monseau

Share This Post

Comments

0 comments. Read them below or add one. (Trackback)

BlogWell New York, April 29: How big brands use social media

April 13, 2009

1. It’s all about big business

BlogWell is the only conference devoted to learning how big businesses successfully participate in social media. You’ll learn directly from the executives at the largest corporations in the world who are engaging in this right now.

Learn More

2. 8 amazing case studies

Hear case studies from the biggest brands in social media, including:

  • General Electric
  • Coca-Cola
  • Microsoft
  • Tyson Foods
  • Nokia
  • Johnson & Johnson
  • Robert Wood Johnson Foundation
  • Turner Broadcasting System

Learn More

3. Actionable, how-to advice

You’ll get tons of tips and strategies for great social media on topics such as:

  • Creating great content
  • Engaging fans
  • Deploying internal social media tools
  • BtoB blogging
  • Working with an agency

Learn More

4. Overcome the 4 obstacles to great social media

Discover how to:

  • Obtain buy-in from management
  • Coordinate efforts between departments
  • Manage legal and HR issues
  • Work with government and industry regulations

Learn More

5. Learn to participate

We’ll teach you how to participate responsibly and ethically, about disclosure and privacy issues, and how to approach detractors and deal with negative word of mouth.

Learn More

6. Learn it all in four hours

In one awesome afternoon you’ll fill your notepad with new concepts and solutions to old problems in social media – all in time to get home for dinner.

Learn More

Special thanks to our lead sponsor, nGenera, as well as sponsors Compendium Blogware, Radian6, Visible Technologies, and SmartBrief for helping make BlogWell possible.

Share This Post

Comments

1 comment. Read them below or add one. (Trackback)

Email Newsletters

*We will never, ever release your email. (Privacy Policy)
**Third-party newsletter (Privacy Policy)

About GasPedal

GasPedal will help you get started with word of mouth marketing, blogs, social media, communities, and viral marketing.

We're not an agency, and we don't do campaigns. We teach you how to do it yourself, create an action plan, and manage the program. Learn how to spend your time and money wisely for best results.

Our fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.