Archive of tag "influence"

Word of mouth research: WOM is the biggest influencer in apparel and electronics purchases

April 8, 2009

When buying apparel and electronics, consumers look primarily to their peers for information about products, retailers, and past shopping experiences. That’s according to a study by the Retail Advertising and Marketing Association and BIGresearch.

Findings from the study include:

  • At 44.4%, WOM is the number one influencer in electronics purchases
  • At 34.4%, WOM is the number one influencer in apparel purchases
  • 36.8% of elecontrics consumers look at product reviews before making a purchase

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Word of mouth research: Blogs are key sources of influence when making purchase decisions

February 6, 2009

Fifty percent of consumers say they find blogs useful for purchase information, according to a recent study by BuzzLogic and JupiterResearch. The study shows blogs are considered key sources of influence for everything from technology products to automotive and health-related purchases.

Other key findings:

  • Blog readership has grown by 300% over the past four years
  • 56% of those who have found blog content useful for product decisions said
    blogs with a niche focus and topical expertise were key sources
  • 52% of those who trusted blog content for purchase decisions say blogs
    played a key role in the critical moment they decided to move forward with a
    purchase

Learn more.

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Word of Mouth Geniuses of the Week

August 18, 2008

  1. Verity Gough, MyCustomer.com
    “Making word of mouth marketing work: Finding the influencers”
    The essence of word of mouth is getting people to talk about you; this is a good look at finding the people who will do the talking for you, especially near the end of the piece. (link)

  2. Mika, DoshDosh
    "How ‘Surprise’ Helps Word-of-Mouth and Viral Marketing"
    Not too many articles about the physiology of word of mouth marketing! A helpful explanation on why the element of surprise is important and worth considering if you’re looking for an edge. (link)
  3. Crystal King, Cynosure
    "Twitter – The Ultimate Word of Mouth Machine”
    What a huge impact it makes when a company tracks conversations and actually listens to what is being said. Even better when the company acts on it. That’s exactly what Google just did. (link)
  4. Skellie, Freelance Switch
    "30+ Ways to Create an Incredible Client Experience"
    We often find things we like in a short list of tips. Freelance Switch had dozens of worthy responses to a contest about creating word of mouth-worthy experiences. A great resource from readers. (link)
  5. Carol Culver, FreshFiction
    "10 Things I Love About Writing the YA Novel"
    An author lists the top 10 reasons why she loves writing for young adults. It all comes down to creating something a community would love to talk about… and recognizing and encouraging their knack of talking with each other. (link)

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