Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, Dell, Procter & Gamble, General Mills, and Graco share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
In his BlogWell San Diego case study presentation, “Social Media Integration & Strategy,” the Navy’s Director of Emerging Media Integration, Scott McIlnay, explained how they’re engaging and managing all of their social media stakeholders.
Scott covered how they’re helping Navy officials collaborate on social media, how they’re fostering conversations among moms of Navy kids, and how they use basic guidelines while building formal policies.
3/25 Clorox: Using gaming strategies to grow social media (Private member call) Click here
4/7 BlogWell Cincinnati: Dell, Procter & Gamble, AT&T, Hilton Worldwide, Duke Energy, General Mills, Graco, and Tyson Foods share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here
5/5 BlogWell Seattle: Microsoft, Xerox, Boeing, Chevron, PEMCO, Starbucks, ExOfficio, and Intel share case studies on corporate social media. (Public event) Click here
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]
Love is the most powerful force in marketing. It’s what drives loyalty, excitement, and — ultimately — conversations. You have to work to earn it every day. Three people to focus on:
1> Employees
2> Customers
3> Competitors
1> Employees
You can’t have genuine, sustainable word of mouth if your employees don’t buy into it. If you haven’t earned their trust and respect, how can you expect them to earn it from customers? Earn their love by empowering them, by soliciting (and listening to) their feedback, and by celebrating big when they do amazing things for your customers.
2> Customers
Obvious, perhaps, but few brands strive for this deep of a relationship with their customers. The best word of mouth marketers — the ones we all respect and admire — they’re aiming for love. Most of your competitors are striving for “satisfied” — you can aim bigger than that.
3> Competitors
You can’t solve every problem for every prospect — and neither can your competitors. Focus on those you can do fantastic work for and send the rest to someone you believe in. Both the customer and your peers will love you for it, and you’ll see the benefits when the referrals start coming your way.
3/9 Chevron: Social media planning for a crisis (Private member call) Click here
3/11 Toyota: Social media and crisis management (Private member call) Click here
3/25 Clorox: Using gaming strategies to grow social media (Private member call) Click here
4/7 BlogWell Cincinnati: Dell, Procter & Gamble, AT&T, Hilton Worldwide, Duke Energy, General Mills, Rogers Communications, and Tyson Foods share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here
5/5 BlogWell Seattle: Microsoft, Xerox, Boeing, Chevron, PEMCO, Starbucks, ExOfficio, and Intel share case studies on corporate social media. (Public event) Click here
This is GasPedal's blog about all things word of mouth marketing. We cover everything from the best word of mouth case studies to the latest research, focusing on the practical ideas you can use to get your fans talking about you.
The Social Media Business Council, formerly the Blog Council, is a brands-only community that helps large organizations build successful social media programs.
Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, Dell, Procter & Gamble, General Mills, and Graco share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
Clorox: Using gaming strategies to grow community
BlogWell: How Big Brands Use Social Media