Archive of tag "FTC regulations"

How to keep your brand safe and ethical in social media -- Live from BlogWell

July 31, 2010

BlogWell - How Big Businesses Use Social Media! Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In his BlogWell Seattle presentation, “Social Media Ethics Briefing: Staying Out of Trouble,” Andy Sernovitz shares an update on the FTC’s latest regulations and offers practical steps to keep your brand’s social media engagement legal, honest, and ethical.

Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz from GasPedal on Vimeo.

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Three guides to safe social media outreach under new FTC disclosure regulations

October 6, 2009

The FTC released their first substantial upgrade to their guidelines on endorsements and testimonials since 1980, and we’re thrilled to see that ethics and common sense won out.

We’ve been promoting ethical, honest disclosure for years, and the collaborative hard work of Social Media Business Council members received a big nod as the community’s open-source Disclosure Best Practices Toolkit was heavily reinforced in the new FTC regulations.

The FTC makes it clear that there are three things you need to do to limit your liability. These exact steps were recommended in the Social Media Business Council’s guidelines, which were published in July 2008.

Three Guides to Safe Social Media Outreach:

  • Require disclosure and truthfulness in social media outreach.
  • Monitor the conversation and correct misstatements.
  • Create social media policies and training programs.

For a quick crash course on how to stay ethical, check out GasPedal CEO Andy Sernovitz on social media ethics at BlogWell Minneapolis:

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