Archive of tag "FTC guidelines"

BlogWell AustinCome to BlogWell: How Big Brands Use Social Media on February 2 in Austin to hear Toyota, REI, Texas Instruments, Kellogg’s, Dell, Sabre Holdings, Coldwell Banker, and InterContinental Hotels Group share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

…and you’ll experience a bunch of great presentations, like this one from our last BlogWell in Philadelphia:

Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz from GasPedal on Vimeo.

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Upcoming GasPedal events

October 9, 2009

10/14 FTC: New guidelines on disclosure, endorsements and testimonials (Member-only call) Click here

10/16 CME Group: Making the most of LinkedIn (Member-only call) Click here

10/29 Josh Bernoff: Preview of “Harnessing the Groundswell” (Member-only call) Click here

10/22 Paul Dunay: Facebook Marketing for Dummies (Member-only call) Click here

11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard, Orange Business Services, ConAgra, Turner Broadcast System, Newell Rubbermaid, and Coke share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here

11/17 AccuQuote: Social media for the analytic marketer (Public call) Click here

12/16 Word of Mouth Supergenius: Learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program, and earn amazing word of mouth. (Public event) Click here

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0 comments. Read them below or add one. (Trackback)

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