Archive of tag "event marketing"

BlogWell AustinCome to BlogWell: How Big Brands Use Social Media on February 2 in Austin to hear Toyota, REI, Texas Instruments, Kellogg’s, Dell, Sabre Holdings, Coldwell Banker, and InterContinental Hotels Group share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

…and you’ll experience a bunch of great case studies, like this one from our last BlogWell in Philadelphia:

The Hershey Company: S’mores “Snacktivity” Suite, presented by Anna Lingeris from GasPedal on Vimeo.

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BlogWell AustinCome to BlogWell: How Big Brands Use Social Media on February 2 in Austin to hear Toyota, REI, Texas Instruments, Kellogg’s, Dell, Sabre Holdings, Coldwell Banker, and InterContinental Hotels Group share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

…and you’ll experience a bunch of great case studies, like this one from our last BlogWell in Philadelphia:

SAP: Using Social Media “Reporters” to Energize a Corporate Event, presented by Brian Ellefritz from GasPedal on Vimeo.

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Trade shows can be boring, stuffy, loud places in which visitors meet hundreds of vendors — most of which they never remember. But smart word of mouth marketers know it doesn’t have to be that way: They’re the ones giving away something fun, doing something weird, or handing out something brilliant and useful.

In the “something fun” category, check out what Patrick Moore and his crew at Amplafi did to get 10% of the attendees at Netroots Nation showing them off:


For more word of mouth ideas for trade shows, check out some of our previous posts on the topic:

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GasPedal will help you get started with word of mouth marketing, blogs, social media, communities, and viral marketing.

We're not an agency, and we don't do campaigns. We teach you how to do it yourself, create an action plan, and manage the program. Learn how to spend your time and money wisely for best results.

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