When buying apparel and electronics, consumers look primarily to their peers for information about products, retailers, and past shopping experiences. That’s according to a study by the Retail Advertising and Marketing Association and BIGresearch.
Findings from the study include:
- At 44.4%, WOM is the number one influencer in electronics purchases
- At 34.4%, WOM is the number one influencer in apparel purchases
- 36.8% of elecontrics consumers look at product reviews before making a purchase
