Archive of tag "corporate"

Announcing BlogWell San Diego: How big brands use social media

January 6, 2010

Hear Starbucks, Intuit, USAA, State Farm Insurance, Community Medical Centers, Avery Dennison, Clorox, and the U.S. Navy share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

Get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Key details:

In the meantime, check out a few reactions to BlogWell from some sponsors and attendees:

BlogWell Testimonials from GasPedal on Vimeo.

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Dell's Lionel Menchaca: Blending community and e-commerce

August 5, 2009

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco.

At BlogWell, you’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.

In his BlogWell San Francisco case study presentation, “Blending Community and E-Commerce,” Dell’s Chief Blogger, Lionel Menchaca, explains how the company is working to share its community and forum content with more of Dell’s online audience.

In his presentation, Lionel shares how Dell is moving toward using single user ID’s across its many sites, how they’re looking to syndicate content across multiple channels, and how Dell is merging all blogs, forums, wikis, and media galleries onto a single platform.

BlogWell San Francisco Social Media Case Study: Dell, presented by Lionel Menchaca
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BlogWell: How Big Brands Use Social Media is nearing a sellout!

August 4, 2009

As we’re nearing the final preparation stages for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — next Thursday on August 13, we’re excited to announce that we’re almost sold out!

While you can still currently register online, we’re expecting to close it soon. And because the event is nearing capacity, we won’t be accepting walk-in registrations.

We hope you’re able to make it! Here are a few of the brands joining us to hear case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive:

3M, AccuQuote, Alberto-Culver, Ameriprise Financial, Avaya, Avery Dennison, Best Buy, Boeing, Cargill, Carlson, Clorox, ConAgra, Deluxe, The Home Depot, Honeywell, Hormel Foods, Hospira, Land O’Lakes, Manpower, Medtronic, National Association of Realtors, Orange Business Services, Plum Creek Timber Company, POET, Progressive, The J.M. Smucker Company, State Farm, Target, Thomson Reuters, and Xcel Energy.

Click here to learn more and register.

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General Mills' David Witt: Connecting with influential moms online

August 3, 2009

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco.

At BlogWell, you’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.

In his BlogWell San Francisco case study presentation, “Yoplait Kids Connects with Moms Online,” Generblogcouncil.orglations Manager, David Witt, explains how the brand connected with influential young moms online by combining their talkable product with an incentive to try it out.

David’s case study covers how General Mills focused on energizing consumers already interested in their product, how they reached out to moms and key bloggers, and how they achieved a positive, measurable ROI with their outreach.

BlogWell San Francisco Social Media Case Study: General Mills, presented by
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