Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
Register and learn more about BlogWell here.
In her BlogWell Atlanta case study presentation, “Embracing a Social Media Culture,” ConAgra’s Director of Public Relations, Stephanie Moritz, explained how ConAgra is approaching social media as a strategic opportunity.
Stephanie’s case study explained how they’re integrating social media across many aspects of their business, how they educated senior management through “digital immersion,” and how ConAgra uses five core elements to define their social approach.
UPS: Building a business case for customer support
PepsiCo: Recruiting talent with social media
Radian6: An exclusive chat with CEO Marcel LeBrun
BlogWell: How Big Brands Use Social Media