Archive of tag "community"

How The Clorox Company is energizing their community of consumers -- live from BlogWell

January 4, 2012

BlogWell DallasCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media.

This event is all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, engaging internal and external audiences, and measuring it all.

You’ll ask questions, discover new ideas, and learn how to make your social media program phenomenal — all in one fantastic afternoon for just $250.

…and you’ll experience a bunch of great case studies, like this one from our BlogWell in Seattle:

The Clorox Company: Co-Creating with Consumers, presented by Greg Piche from GasPedal and SocialMedia.org on Vimeo.

BlogWell Seattle Case Study: The Clorox Company, presented by Greg Piche

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How Sears Holdings Corporation built and engaged their FitStudio community -- live from BlogWell

September 15, 2011

BlogWellCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — all in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

…and you’ll experience a bunch of great case studies, like this one from our BlogWell in San Francisco:

Sears Holdings Corporation: Building and Engaging the Community, presented by Jennifer Dominiquini from GasPedal and SocialMedia.org on Vimeo.

BlogWell San Francisco Case Study: Sears Holdings Corporation, presented by Jennifer Dominiquini

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3-Minute WOM Lesson: 3 ways to make your Facebook fan page more interesting

May 31, 2011

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

Like any community, your Facebook fan page requires care and attention to attract fans and keep them coming back. A few strategies to get you started:

1> Ask questions
2> Mix up your content
3> Post the extras and leftovers

1> Ask questions

Some of the most engaging brands on Facebook do it by drawing out comments and opinions from their fans by asking lots of questions. The most successful questions tend to be open-ended or fill in the blank. So, a car brand might ask, “What bumper stickers do you have?” or a sports brand might post, “Fill in the blank: I’m watching the game at _______ tonight.”

2> Mix up your content

A steady mix of different types and formats of content will give fans a reason to keep coming back. American Express’ Members Project page, for example, mixes things up with photos, videos, volunteer opportunities, and the occasional brand message.

3> Post the extras and leftovers

Facebook is a great place to put all the extras and leftovers to use. Your fans would love to see your photos that didn’t get used in the ad campaign, your commercial outtakes, behind-the-scenes footage, and early previews of new stuff. To get an idea of how this can be done, check out what FX is doing with their Sons of Anarchy fan page.

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