In this 30-minute audio case study, CNN’s VP of Social Media Technologies, Rhonda Lowry, explains how the news network is taking advantage of the collaborative opportunities in social media to tell better, more complete stories.
You’ll learn:
- How CNN empowers citizen “iReporters” — and how they vet the news they report
- How CNN prepared for and covered Obama’s inauguration, making it one of the biggest social media events in history
- Strategies for getting legal on board for all the collaboration
Download the clip by clicking here.
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