When building your next creation, look for opportunities to get fans involved early in the process.
It doesn’t have to interfere with your proven product development strategies — but done right, it’s a great way to not only involve your fans, but also open up your work to fresh ideas.
Not everyone will jump in and participate, but the biggest talkers and most loyal enthusiasts will.
How a word of mouth supergenius does it:
When Motley Crue drummer Tommy Lee approached veteran producer Scott Humphrey about creating a new album, Humphrey recommended getting the fans involved from the beginning.
Lee agreed to join in Humphrey’s new concept, Public Record, which invites fans to submit homemade musical parts to complete Tommy Lee’s songs.
The best fan submissions are being mixed into the final album tracks, and some lucky participants will be invited to share the stage with the band.
Learn more: CNN Money
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