[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]
As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a look back at some of the amazing presentations from our last “How to be Great at Word of Mouth Marketing” conference in Chicago.
Here, Ramon De Leon of Domino’s shares how he’s making connections with his fans. His big ideas:
1> Focus on the conversations that matter
2> Put out social media fires with social media water
3> Always be prepared to share
4> See Ramon’s live presentation
1> Focus on the conversations that matter
As a local franchisee, the brand-related conversations that really matter to Ramon are taking place near his six Chicago-area locations. He uses tools like Monitter to search Twitter conversations within a specific geographical radius. While the overall brand image of Domino’s is important to Ramon, he can make the biggest impact for his business by focusing on the local discussions.
2> Put out social media fires with social media water
An advantage to being active in social media is that you can quickly turn around negative buzz about your company. When a customer tweeted to vent about Domino’s, Ramon quickly responded with a video apology that the customer saw and shared with the online community. The video has since been embedded some 87,000 times.
3> Always be prepared to share
Ramon is always ready to post and share everything and anything. When an order was made for 600 large pizzas, Ramon hired a live blogger to document how Domino’s went about placing the order and shared it with his customers. Always be on the lookout for things to share, because you never know when you’re going to have a chance to capture something great.
4> See Ramon’s live presentation from Word of Mouth Supergenius
Check out Ramon’s presentation from Word of Mouth Supergenius — and join us live in New York on July 20 to see a bunch of amazing marketers share case studies like this:
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]
As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a look back at some of the amazing presentations from our last “How to be Great at Word of Mouth Marketing” conference in Chicago.
Here, Todd Spencer of Doe-Anderson explains how to work with your ambassadors based on his experience creating Maker’s Mark’s amazing ambassador program. His big ideas:
1> Think of your customers as friends
2> Tell them like it is
3> Give your fans a sneak peek
4> See Todd’s live presentation from Word of Mouth Supergenius
1> Think of your customers as friends
Todd says they refer to their customers as friends to ensure that whenever they’re talking to them or engaging with them, they’re doing it like they would a true friend. Maker’s Mark puts their customers’ names on individual barrels and talks to them about what is going on with their whiskey. Remember, your friends (consumers) own the brand – not you.
2> Tell them like it is
Your ambassadors need a mission. Todd says it’s important to be completely transparent with your ambassadors on their responsibilities. Maker’s Mark isn’t shy about telling them that their job is to go out and tell the world how great their whiskey is.
3> Give your fans a sneak peek
Todd says that when you give fans what they’re looking for — an inside view or exclusive information — they’re happy to go out and share it. Maker’s puts a lot of emphasis on their distillery tours to ensure it’s a “peek inside the tent” experience. They also consistently create the insider feeling by making sure their ambassadors are the first to know about Maker’s Mark news and special events.
4> See Todd’s live presentation from Word of Mouth Supergenius
Check out Todd’s presentation from Word of Mouth Supergenius — and join us live in New York on July 20 to see a bunch of amazing marketers share case studies like this:
In 1973, at 1,450.58 ft. and 108 stories, Chicago’s Sears Tower was the tallest building in the world — an irresistible topic.
But over time, topics fade and don’t create the same excitement they once did. The Sears Tower experienced this as other buildings around the world were constructed taller and as new attractions were added around the city. And while still a fantastic experience (drawing more than a million annual visitors), the “tall building” topic had grown stale.
All that changed, however, with the recent opening of “The Ledge” — a pair of glass balconies that give visitors the sensation of floating over the city. Now, everyone’s forwarding pictures to their friends, debating how nerve-wracking the experience would be, and making plans to visit the tower.
The Lesson: No topic lives forever. What would adding a new seating area to your restaurant, a new product to your lineup, or a new perk for your best customers do for your word of mouth?
This is GasPedal's blog about all things word of mouth marketing. We cover everything from the best word of mouth case studies to the latest research, focusing on the practical ideas you can use to get your fans talking about you.
SocialMedia.org is the community for social media leaders at the world's greatest brands.
Members help one another by sharing best practices, actionable advice, and solutions to the issues they can't talk about anywhere else. If you're leading social media at a major brand, you belong in this family.
In 1973, at 1,450.58 ft. and 108 stories, Chicago’s Sears Tower was the tallest building in the world — an irresistible topic.
