Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media.
You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — all in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
…and you’ll experience a bunch of great case studies, like this one from our BlogWell in New York:
Certain topics can be uncomfortable or awkward for people to discuss. Things like diseases, political issues, famine, war, and charitable causes aren’t always easy for even your biggest supporters to bring up amongst friends or strangers.
In these instances, sometimes it’s best to look outside your close group of customers or supporters and find intermediaries that aren’t directly involved in the issue, but still care about the cause.
How a word of mouth marketing supergenius does it:
The Prostate Net is a nonprofit that works to educate minority men on the risks of prostrate cancer and the importance of getting exams. It’s a difficult topic, and certainly not one that patients are excited to talk about.
To get the word out, The Prostate Net approached barbers — often opinion leaders in many communities with plenty of time to talk to customers — and created the “Barbershop Network.” Through the program, The Prostrate Net reached 50,000 barbers, taught them how to talk about the issue, and provided lots of educational resources to share.
This is GasPedal's blog about all things word of mouth marketing. We cover everything from the best word of mouth case studies to the latest research, focusing on the practical ideas you can use to get your fans talking about you.
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Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media.
