GasPedal's Word of Mouth Marketing Blog
Go the extra mile
Archive of tag "buzz"
As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference.
In his Word of Mouth Supergenius class, “How to Create Buzzworthy Topics,” WOMMA’s John Moore dives into how to create remarkable experiences that get people talking.
When you’re releasing something new to the world, give it a word of mouth boost by leaking it to your fans first.
When it’s new, fresh, and unseen, it’s naturally remarkable. People can’t help but show their friends.
But as soon as it’s on every store shelf and featured in every primetime commercial, there’s nothing new to tell.
How a word of mouth supergenius does it:
Nike created an epic 3-minute spot starring soccer superstars in preparation for the upcoming World Cup.
It had the biggest names and flashy production work — everything of a big budget commercial. But instead of buying some high-profile ad slot (like say, during the LOST finale), they first leaked it to their Facebook fans.
The result was an instant viral phenomenon, recording the biggest audience ever in the first week of a campaign with nearly 8 million views — breaking Nike’s own previous record of 6.3 million views with their “Earl and Tiger” spot.
Learn more: AdAge
Mayo Clinic has the most powerful brand in health care, built over more than a century ago, primarily through word of mouth recommendations from satisfied patients and news coverage.
In this GasPedal training call on how Mayo Clinic uses social media, Director of Communications Lee Aase explains how they are continuing to grow buzz – and how you can, too.
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Service companies have just as many fans and word of mouth potential as anyone else. Help them talk about you with techniques like these:
1> Give them a party kit
2> Give them a hand
3> Give them something to join
1> Give them a party kit
When you’re finished installing, setting up, or repairing something in someone’s home, give them a way to invite friends over to enjoy it. A gift basket or party kit with food and wine and a little note encouraging them to invite their friends over to show off their new floor, deck, quiet furnace — whatever — can be a great way to show off your stuff to potential customers. Giving your new customers a party kit helps them throw a whole party to talk about you.
2> Give them a hand
Put your stuff in the spotlight by swooping in when a disaster happens and helping out some deserving folks. If there’s a fire, major storm, or flood and you’ve got the resources to help out, you’ll be rewarded with a bunch of new fans when you do. Not only will it lead to some great buzz and PR, but it also helps make the world a little better.
3> Give them something to join
Someone who uses your service and becomes a fan should have the opportunity to join a group to connect and share with other fans. A simple Facebook group is an easy to way to help your fans share photos, experiences, and tell their friends about you (and it doesn’t cost you anything). Your group will also be a great way to stay in touch with past customers, gather testimonials, and show potential customers how people love your work.
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