Archive of tag "Blogs"

Word of mouth research: How Etsy is an international word of mouth phenomenon

June 15, 2009

Etsy – the online marketplace where people set up shops to sell handmade goods – is a global word of mouth phenomenon according to the company’s 2009 International Seller Survey results and highlighted by Marshall Kirkpatrick of ReadWriteWeb.

When international sellers were asked how they first heard about Etsy, an overwhelming 57% cited word of mouth and blogs.

In addition to using word of mouth to find Etsy, the vast majority of sellers use it to help people find their stuff. The study found that 85% of sellers use social networking to promote their Etsy shops, with the most popular tools being their own blogs, followed by Facebook, Twitter, and Myspace.

See the full study.

Share This Post

Comments

0 comments. Read them below or add one. (Trackback)

Issue #118: Word of mouth for your blog posts

February 10, 2009

Get people talking about your blog content using these simple techniques:

1> Announce new posts through Twitter

2> Connect your blog to Facebook

3> Offer email subscriptions

1> Announce new posts through Twitter

Twitter, the micro-blogging platform, is a growing community of talkers that often pass on popular content in the form of “retweets.” You can automatically set your Twitter profile to announce when you’ve got a new blog post. There are several free tools for doing this, including TwitterFeed and PingTwitter, which can easily be set up in a few minutes.

Learn More: TwitterFeed; PingTwitter

2> Connect your blog to Facebook

Hook your blog to your Facebook profile to quickly share it with all your friends, who can then pass it on to their friends. Through some simple steps you can set your Facebook profile to automatically import new blog posts as “notes,” which your friends can read, comment on, and share. In addition to importing whole posts, free tools are available to automatically update your status as your latest post title.

Learn More: Syncing your blog and Facebook

3> Offer email subscriptions

Not all of your potential subscribers use RSS, making email subscriptions a great option for your readers. FeedBurner will automatically email new blog posts to your subscribers for free, while VerticalResponse and ExactTarget offer full-service email newsletter platforms. In addition to gaining subscribers, you’ll also gain word of mouth through easily forwarded email content.

Learn More: FeedBurner; ExactTarget; VerticalResponse

Share This Post

Comments

0 comments. Read them below or add one. (Trackback)

Get started with word of mouth marketing through our one-day Crash Course

January 15, 2009

Word of Mouth Marketing Crash Course - Learn Word of Mouth Marketing

Learn everything you need to start a fantastic word of mouth marketing program in just one day.

At our Word of Mouth Marketing Crash Course, you'll learn the basics, big ideas, and best practices to master word of mouth, blogs, buzz, viral, and all those great things that get people talking about you. Word of mouth isn’t luck — it’s a set of techniques that you can use without big budgets or a large team.

You'll discover how to replace expensive marketing with renewable, free leads from your army of raving fans and happy customers — all in a personalized format and intimate, small-group environment.

Here's a few upcoming dates (all courses held in Chicago):

Click here to see what alums have said about their Crash Course experiences.

Share This Post

Comments

0 comments. Read them below or add one. (Trackback)

Word of Mouth Marketing Research: Women Actively Spread WOM

September 3, 2008

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

Women Actively Spread WOM

Share This Post

Comments

0 comments. Read them below or add one. (Trackback)

← Previous Entries

Email Newsletters

*We will never, ever release your email. (Privacy Policy)
**Third-party newsletter (Privacy Policy)

About GasPedal

GasPedal will help you get started with word of mouth marketing, blogs, social media, communities, and viral marketing.

We're not an agency, and we don't do campaigns. We teach you how to do it yourself, create an action plan, and manage the program. Learn how to spend your time and money wisely for best results.

Our fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.