Archive of tag "Blog Council"

Big news: Blog Council becomes the Social Media Business Council, moves to SocialMedia.org

June 30, 2009

Big news from all of us here at GasPedal and the newly renamed Blog Council: Our community for social media leaders at large companies has officially changed its name to the Social Media Business Council and has moved from BlogCouncil.org to SocialMedia.org. Here’s the press release with more details:

Chicago, IL — The Blog Council, a community of social media leaders at large companies, has officially changed its name to the Social Media Business Council and will call SocialMedia.org its new online home.

“Every day, our members share advice on how to build successful, scalable and self-sufficient social media programs,” said Andy Sernovitz, CEO of the Social Media Business Council and its parent company, GasPedal. “This new name and domain better reflect the wide range of issues our community focuses on.”

The name change was a collaborative effort, with members sharing dozens of name suggestions before selecting Social Media Business Council through a vote at Member Meeting 4 in New York City.

“We’ve got a great group of active members,” said Sernovitz. “It’s fantastic to see how much pride they take in the Council and how willing they are to collaborate — not only on social media issues — but also in advancing the group itself.”

Social Media Business Council members represent the heads of social media at the world’s largest brands, including: Abbott Laboratories, AccuQuote, Allstate, Amway, Analog Devices, Ariba, Avery Dennison, Chevron, Cisco Systems, CME Group, The Coca-Cola Company, Community Medical Centers, ConAgra Foods, Dell, Duke Energy, First Data, Ford Motor Company, General Electric, General Mills, General Motors, H&R Block, Hewlett-Packard, Home Depot, IDG, Intel, Intuit, Johnson & Johnson, Kaiser Permanente, Kraft, Mayo Clinic, McDonald’s, Microsoft, Molson Canada, Nestle Purina PetCare, Newell Rubbermaid, Nokia, Novartis, Orange Business Services, PepsiCo, Petro-Canada, Pfizer, Pitney Bowes, Procter & Gamble, Progressive Insurance, Robert Wood Johnson Foundation, Salesforce.com, SAP, Sara Lee, Starbucks, SunGard, SWIFT, Symantec, Turner Broadcasting System, Tyson Foods, U.S. Coast Guard, UPS, USAA, Walmart, and Wells Fargo.

About the Social Media Business Council:

The Social Media Business Council, formerly the Blog Council, is a brands-only community that helps large organizations build successful social media programs. Members gain instant access and advice from the heads of social media at the world’s largest brands and collaborate with one another in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

Learn more about the Social Media Business Council: http://socialmedia.org

Learn more about GasPedal: http://gaspedal.com

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Survey: How Big Businesses Staff Social Media

June 23, 2009

The Blog Council is preparing a study titled “How Big Businesses Staff Social Media.” This study will benchmark social media functions in enterprise environments. Specifically, we want to learn:

  • Who works on social media
  • What department they work for
  • How much time they spend using social media
  • What they earn

Benefits of participation:

You will receive the top-line research as a thank you for participating. You can use the information to:

  • Benchmark your social media team against those of your peers
  • Justify your social media budget
  • Build the best possible social media team for your needs
  • Understand where investment or staffing changes are necessary

The survey takes less than 5 minutes to complete. All of your responses will be kept confidential; results will only be discussed in the aggregate. Company names will not be revealed.

Take the survey:

http://www.blogcouncil.org/survey

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Social Media Case Study from Molly Schonthal of Nokia

June 19, 2009

BlogWell San FranciscoCome to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

In her BlogWell New York case study presentation, “How Nokia is Connecting People with Social Media,” North American Social Media Communications Representative Molly Schonthal explains that, for the world’s largest manufacturer of cell phones, ‘connecting people’ is much more than a tag line — it’s a focus of business. Social Media Communication is a top priority for Nokia, both internally and externally.

To accomplish this, they believe in a system that places the individual first and the corporation second, and through their network of blogs, Nokia encourages bloggers and users of social media to engage in a “dialogue” rather than promote a traditional corporate presence. This dialogue allows Nokia to listen to how consumers would like to use Nokia products.

(Special thanks to our lead sponsor, nGenera, for help making BlogWell NYC possible.)

BlogWell New York Social Media Case Study: Nokia, presented by Molly Schonthal from GasPedal on Vimeo.

BlogWell New York Social Media Case Study: Nokia, presented by Molly Schonthal

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Social Media Case Study from Marc Monseau of Johnson & Johnson

June 17, 2009

BlogWell San FranciscoCome to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

In his BlogWell New York case study presentation, “Social Media in a Highly Regulated Industry,” Director of Corporate Communications Marc Monseau describes how Johnson & Johnson touches more than one billion people every day with its health care and well-being products and services.

Monseau addresses the difficulties of engaging in social media in a heavily regulated industry. The first step Johnson & Johnson took was realizing that the conversation on the web, and in any social media forum, was happening without them, and would continue to happen without them unless they decided to join in. That realization predicated their move into social media to help shape the conversation and share their story.

(Special thanks to our lead sponsor, nGenera, for help making BlogWell NYC possible.)

BlogWell New York Social Media Case Study: Johnson & Johnson, presented by Marc Monseau from GasPedal on Vimeo.

BlogWell New York Social Media Case Study: Johnson & Johnson, presented by Marc Monseau

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