KFC is asking fans to submit homemade commercials showing off the chain’s new grilled style of chicken.
The videos are shared on KFC’s MySpace page, where other fans are encouraged to vote for their favorites – with the ultimate winner getting the chance to star in an upcoming television ad campaign as well as receiving a lifetime supply of chicken.
The Lesson: If you want to get a bunch of free ad ideas, as well as some engagement from your biggest fans, try asking them to create your next ad campaign.
