11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard, Orange Business Services, ConAgra, Turner Broadcast System, Newell Rubbermaid, and Coke share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here
11/11 Atlanta: Social Media Business Council Member Meeting (Private event) Click here
11/17 AccuQuote: Social media for the analytic marketer (Public call) Click here
12/16 Word of Mouth Supergenius: Learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program, and earn amazing word of mouth. (Public event) Click here
11/4 Ariba and Clorox: Launching new online communities (Member-only call) Click here
11/5 Dell and UPS: Monitoring online chatter about your company (Public call) Click here
11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard, Orange Business Services, ConAgra, Turner Broadcast System, Newell Rubbermaid, and Coke share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here
11/11 Atlanta: Social Media Business Council Member Meeting (Private event) Click here
11/17 AccuQuote: Social media for the analytic marketer (Public call) Click here
12/16 Word of Mouth Supergenius: Learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program, and earn amazing word of mouth. (Public event) Click here
Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
As a company that strives to be analytical and to measure results in everything they do, AccuQuote works hard to track and monitor the results associated with their social media activity. In his BlogWell Minneapolis presentation, “Social Media for the Analytic Marketer,” AccuQuote’s VP of Marketing and Business Development, Sean Cheyney, outlines the strategies the brand uses to track the ROI of their social media programs.
In his case study, Sean shares how AccuQuote uses tools like Feedburner, Google Alerts, Twitter Search, and Twitter and WordPress API’s to track engagement and reach. Sean also covers how they’re able to show that 2% of their leads are coming from blogs, and how they’re tracking social media partnership leads through unique links.
(Special thanks to our lead sponsor, Globalpark, for help making BlogWell Minneapolis possible.)
10/29 Josh Bernoff: Preview of “Harnessing the Groundswell” (Member-only call) Click here
11/4 Ariba and Clorox: Launching new online communities (Member-only call) Click here
11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard, Orange Business Services, ConAgra, Turner Broadcast System, Newell Rubbermaid, and Coke share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here
11/17 AccuQuote: Social media for the analytic marketer (Public call) Click here
12/16 Word of Mouth Supergenius: Learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program, and earn amazing word of mouth. (Public event) Click here
This is GasPedal's blog about all things word of mouth marketing. We cover everything from the best word of mouth case studies to the latest research, focusing on the practical ideas you can use to get your fans talking about you.
The Social Media Business Council, formerly the Blog Council, is a brands-only community that helps large organizations build successful social media programs.
Toyota: Social media and crisis management
Clorox: Using gaming strategies to grow community
BlogWell: How Big Brands Use Social Media