Category Archive: Other News
Hear social media leaders from brands like Texas Instruments, Shell, AT&T, Coldwell Banker Real Estate, AMD, and United share 8 great case studies on corporate social media at BlogWell.
This event is all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned and providing practical, how-to advice on developing your social strategy, scaling your program, driving sales, engaging internal and external audiences, and measuring it all.
You’ll ask questions, discover new ideas, and learn how to make your social media program phenomenal — all in one fantastic afternoon for just $250.
BlogWell is presented by our sister brand, SocialMedia.org. For more information, go to http://www.socialmedia.org/blogwell/.
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Create your social media policy with the help of the newly updated Disclosure Best Practices Toolkit
A strong social media policy will help protect your brand. It isn’t something you add in later – all great social media programs have a strong ethics policy at their foundation.
And now thanks to a lot of hard work and collaboration from the members of SocialMedia.org, creating yours will be much easier. That’s because today they’re releasing a completely updated edition of their Disclosure Best Practices Toolkit.
The Toolkit – a widely downloaded, open source, member-written guide to creating a social media policy – now includes updated language to cover all social media platforms and three new checklists specifically designed to answer questions raised by the FTC’s new guidelines.
New checklists include training employees and advocates on disclosure, ethics questions for vendors, and best practices on monitoring and responding to disclosure problems.
When the first Toolkit was released in 2008, many members of the social media community saw these issues as a matter of opinion or intellectual debate. But with the FTC’s October 2009 release of the Guides Concerning the Use of Endorsements and Testimonials in Advertising, it’s clear that proper social media ethics are a matter of law, not personal preference.
The good news: The FTC says that one of the clear protections for your company is a social media policy. With the help of this Toolkit — which has formed the basis for hundreds of social media policies used by companies today — you can create one for your brand.
How to use it:
- Walk through the checklists with every department using social media, ask the tough questions, and then create something that works for your company.
- Take it and make it your own.
- Work your policy into your formal training program.
And remember: SocialMedia.org is not creating or proposing new industry standards or rules (SocialMedia.org is not an association, regulator, or standards group). Members are simply sharing their learnings with a wider audience.
Get the Toolkit:
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We’re bringing our series BlogWell: How Big Brands Use Social Media to the Big Apple on March 29.
The afternoon will feature practical, how-to case studies from 8 great brands, including Scholastic, GE, H&R Block, Walmart, and more.
BlogWell is one awesome, idea-filled afternoon focused on social media at big brands. There are no agencies and no startups (though they’re welcome to join and learn along with us!) – just smart executives from big companies sharing what they’ve learned.
Register and learn more about BlogWell: Click here
P.S. Have you been to a BlogWell yet? If not, here’s a peek at what to expect:
“The discussions were thought-provoking and inspirational.”
— Jim Lein, Oracle“I came away inspired, energized, and with a nice bundle of new best practices to apply.”
— Ed Nicholson, Tyson Foods“An amazing amount of useful material was presented in a timely, efficient way.”
— Donna Speigel, Crate and Barrel“A well organized and well executed conference. Great job!”
— Todd Blecher, Boeing“One of the best seminars of this type that I’ve seen in a long time.”
— Sandra Buettner, Johnson Controls“A great forum for social media professionals to collaborate and learn from each other’s lessons and successes.”
— Jennie Ecclestone, General Motors“The most valuable source for staying current on B2C and B2B social marketing techniques in Fortune 500 companies.”
— Paul Dunay, Avaya“One of the most organized and informative events all year.”
— Jackie Bona, Google
Check it out: BlogWell
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Here at GasPedal, we’re looking to hire a few smart, talented, and friendly people to help us in our mission of teaching businesses everywhere that honest, ethical customer love is the most powerful kind of marketing. We’re helping companies learn to listen, to obsess over customer experience, to treat people like people, to value values, to respect the environment, to be part of the community — to be nice.
GasPedal is a dream job if you are interested in blogs, social media, or the future of marketing. You won’t be just reading about the visionaries. You’ll be working with them to make the future more ethical and effective. Stop talking about this stuff — do something about it.
Read our stuff. Send us a resume. Make a difference.
Current openings include:
- Community Manager / Social Media Evangelist
- Customer Service Manager
- Director of Social Media Business Council Sales
- Office Manager / Executive Assistant
- VP of Events
