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Issue #146: 3 ways to put your word of mouth in front of buyers

August 25, 2009

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

Often your best testimonials are nice notes hidden in emails or a couple reviews buried on Yelp. If you’ve got fantastic word of mouth, get it out there where everyone can see it.

1> Put it on the wall
2> Put it on your website
3> Put it in your publications

1> Put it on the wall

Put your word of mouth on the wall of your store where it’s impossible for anyone that comes in to miss it. Print off your Yelp reviews, post any nice notes you get, and let fans write fresh testimonials from inside your store. A wall of genuine love from your happy customers is worth more than any logo or slogan you could slap on the wall.

2> Put it on your website

Put the words of your satisfied customers all over your website. Put testimonials you’ve collected in your sidebars, on your sales pages, and on a dedicated “testimonials” page. When people are looking to buy, they’re not interested so much in what you have to say — rather, they want to know what everyone else is saying about your stuff.

3> Put it in your publications

If you’re sending a publication to clients and prospects, make sure it’s got plenty of comments from your happy customers sprinkled in. Just like your website, feature testimonials in your sales brochures, your newsletters, and your annual reports. There’s nothing you could write that could be more effective than some love from a real customer.

Tagged as: customer reviews, GasPedal, testimonials, WOM, word of mouth, word of mouth marketing

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GasPedal will help you get started with word of mouth marketing, blogs, social media, communities, and viral marketing.

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