In this issue Blendtec’s VP of Marketing and Sales, George Wright, shares his tips on creating content people love to share:
1> Think integrity and honesty
2> Think objectives first, tactics second
3> Think of what you love to share
4> Listen to George’s live Supergenius preview
You can see George — as well as 30 other brilliant word of mouth marketers — live at GasPedal’s Word of Mouth Supergenius on December 16 in Chicago. This “How to be Great at Word of Mouth Marketing” Conference features 12 how-to classes, 12 real-world case studies, and 6 brilliant authors.
1> Think integrity and honesty
Everything you see in a Blendtec video is real — down to host Tom Dickson, who’s the company’s founder. George believes this commitment to credibility is one of the biggest reasons for their success. From the first video, Blendtec has focused on highlighting their products’ natural strengths rather than trying to invent an over-the-top, irrelevant topic.
2> Think objectives first, tactics second
Avoid getting lost in budgets, tools, and tactics in the early planning phases. Instead, focus on the objectives and the results you’re seeking. George warns that marketers who start thinking in terms of budgets tend to instantly think tactics, but the best word of mouth marketing begins with a focus on the results and the quality of the content it’ll take to make that happen.
3> Think of what you love to share
Very few marketing messages have enough value to be worth sharing with a friend. When creating something you hope people will share, George recommends considering your own threshold. Ask yourself, “If I received this, is there enough value here that I would be willing to share it with my contacts?”
4> Listen to George’s live Supergenius preview
Hear George expand on his three big ideas on creating content that people love to share, as well as reveal his word of mouth superpower here:
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