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Just because a fan isn’t ready to go door-to-door for your cause doesn’t mean they don’t want to talk about you. You just might be making it too difficult to get involved. Three ideas to make it easier:
1> Put it in an email
2> Offer simple ways to participate
3> Help them talk without speaking
1> Put it in an email
Studies show that email is still, by far, our favorite way to share online recommendations with friends — a big reason being that it’s a simple, universal technology. Few things are easier for a fan to share than a quick email forward of your latest tip-filled newsletter, your friends-and-family coupons, or your insider news. This doesn’t mean you should ignore opportunities offered by other tools, but look for opportunities to avoid complications by using old-fashioned email.
2> Offer simple ways to participate
Not every fan has the time to join in your big campaign, contribute to your online community, or beta test your latest product — and that’s OK. Offer these fans easier ways to get involved and share feedback. Try simple polls to get their opinions, ready-made blurbs and images they can use in their publications, or easy ways for them to leave reviews and testimonials.
3> Help them talk without speaking
Sometimes the hardest part about word of mouth for a fan can be the talking part. Make it easier by giving them ways to spread your message without opening their mouths. Think colors, wristbands, badges, gear — anything that helps them show their support for you without asking them to openly discuss it.
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