Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and author, Mitch Joel.
Here Mitch shares a few of his big ideas as a preview for the author session he’ll be hosting:
- Digital channels shift the marketing focal point. Social media and other digital platforms now enable brands to focus on who, rather than how many people, they can put a message in front of.
- Think “with” not “instead of.” Companies should not halt what they are currently doing and shift all attention to the digital world; it’s all about effectively integrating those social media channels with what you already have in place.
- Don’t underestimate the “power of lazy.” We still live in a world where many people prefer to consume, rather than create, digital information.
Hear Mitch’s live Supergenius preview (and check out our Facebook page to see all our interviews):
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