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Love or Marketing? How Word of Mouth Will Save Your Brand -- live with our Andy Sernovitz

December 2, 2009

Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you our in-house word of mouth supergenius and GasPedal CEO Andy Sernovitz.

Andy will be presenting the keynote, “Love or Marketing? How Word of Mouth Will Save Your Brand,” and shared these ideas as a preview:

  • We’re not talking about social media. The tools you use to help people talk are just one component of your word of mouth plan. Earning love is so much more than this.
  • Everyone can benefit from word of mouth. Great products made by great companies can earn true love from their fans — regardless of industry.
  • Would anyone tell a friend about this? Ask this before you build or launch anything. It’s a question that will change your company.

Hear Andy’s live Supergenius preview (and check out our Facebook page to see all our interviews):

GasPedal's Word of Mouth Supergenius Conference!

Tagged as: Andy Sernovitz, GasPedal, marketing training, WOM, word of mouth, word of mouth marketing, Word of Mouth Supergenius

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About GasPedal

GasPedal will help you get started with word of mouth marketing, blogs, social media, communities, and viral marketing.

We're not an agency, and we don't do campaigns. We teach you how to do it yourself, create an action plan, and manage the program. Learn how to spend your time and money wisely for best results.

Our fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

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