Word of Mouth Supergenius was a thrilling experience. Brilliant speakers, fantastic attendees, and the support of amazing partners and sponsors made for one awesome day.
And thanks to the help of our official (and truly talented) live bloggers — Howard Greenstein, Tish Grier, and David Polinchock — we’ve got great live coverage from the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant authors.
Introduction to Word of Mouth Supergenius
- Welcome to Word of Mouth Supergenius — with GasPedal’s Kurt Vanderah
Opening keynote
- Love or Marketing? How Word of Mouth Will Save Your Brand — with GasPedal’s Andy Sernovitz
How-to classes
- How to Create Buzzworthy Topics — with Ogilvy 360 Digital Influence’s Rohit Bhargava
- How to Create a Fan Community — with Fleishman-Hillard’s Spike Jones
- How to Create Word of Mouth on Zero Budget — with Thoora’s Saul Colt
- How to Inspire WOM with Customer Service — with Get Satisfaction’s Lane Becker
- How to Stay Out of Trouble: WOM Ethics, Policies, and Training — with GasPedal’s Andy Sernovitz
- How to Respond to Feedback, Posts, Comments, and Tweets — with Converseon’s Lindsay Lebresco
- How to Create and Promote Your Blog — with Marketing Savant’s Dana VanDen Heuvel
- How to Create Offline Word of Mouth — with Tour:Smart author Martin Atkins
- How to be Awesome on Twitter and Facebook — with National Geographic’s Brendan Hart
- How to Measure Word of Mouth — with BrandBuilder’s Olivier Blanchard
- How to Work with Online Reviews — with Yelp’s Kevin Lee
- How to Work with Bloggers and Influencers — with General Mills’ David Witt
Afternoon keynote
- Delivering Happiness — with author of “Delivering Happiness: A Path to Profits, Passion, and Purpose” and Zappos CEO, Tony Hsieh
Real-world case studies
- WindsorONE — with WindsorONE’s Craig Flynn
- Domino’s — with Domino’s Ramon De Leon
- Fiskars — with Brains on Fire’s Geno Church
- Intuit — with Ant’s Eye View’s Kira Wampler
- PrintingForLess.com — with PrintingForLess.com’s Jessica Cooper
- Maker’s Mark — with Doe-Anderson’s Todd Spencer
- Dell — with Dell’s Caroline Dietz
- Estee Lauder — with Bazaarvoice’s Sam Decker and Estee Lauder Companies’ Marisa Thalberg
- Gevalia — with Kraft’s Dana Vogel
- California Tortilla — with California Tortilla’s Stacey Kane
- charity: water — with charity: water’s Paull Young
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