Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Get Satisfaction President, Lane Becker.
Lane will be hosting the class, “How to Inspire WOM with Customer Service,” and shared these ideas as a preview:
- Connecting with customers is a two way street. Brands learn their customers best through interaction. The genuine learning experience comes when companies are listening as much as talking.
- Engaging customers is not solely a marketing endeavor. Marketing is just one thing you can do with social media, but it can impact all parts of your company, including product development, executive decisions, and sales initiatives.
- Don’t focus only on what’s happening right now. Twitter and Facebook dominate the social media landscape now, but try to discover bigger social media trends that might develop in the future and assess how they could affect your company.
Hear Lane’s live Supergenius preview (and check out our Facebook page to see all our interviews):
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