As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions.
Our lineup of speakers includes word of mouth supergenius John Moore, WOMMA’s WOM Enthusiast, who will be presenting a class on creating buzzworthy topics. Here are three tips he shared as a preview:
- Your personality is your best form of advertising. It’s what makes you different–and it’s required if you have any hope of being remarkable.
- Buzz doesn’t create evangelists. Evangelists create buzz.
- Make the common uncommon. Ask: Does this earn an opinion? If it doesn’t, you need to find a way to add some polarizing personality.
Hear John’s live Supergenius preview (and check out our Facebook page to see all our interviews):
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