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Free Book Excerpt: Word of Mouth Marketing -- How Smart Companies Get People Talking

January 22, 2009

Free Book Excerpt: Word of Mouth Marketing — How Smart Companies Get People Talking

by Andy Sernovitz
Foreword by Seth Godin
Afterword by Guy Kawasaki

Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

  • 3 Reasons People Talk About You
  • 4 Rules of Word of Mouth Marketing
  • 5 Ts of Word of Mouth Marketing
  • 6 Big Ideas: Deep Stuff That Changes Marketing Forever

“No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.”
- Peter Fader, Professor, Wharton School of Business.

Learn more at the official book web site: wordofmouthbook.com.

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GasPedal will help you get started with word of mouth marketing, blogs, social media, communities, and viral marketing.

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