Supergenius Example #6: JitterGram
JitterGram — who helps companies by sending coupons or inside information in the form of text messages to opt-in subscribers — was one of the few organizations we saw openly using Twitter right from their booth.
Using the NRA Show’s official hashtag, the folks at the JitterGram booth were using a combination of their personal accounts and the company’s Twitter account to share highlights of who they were talking to, booths they liked, and to invite people to meet them for post-show meet-ups.
The Lesson: If you’re overlooking the potential online conversations of an offline event, you’re missing a big opportunity to connect with new fans.
[This post is part of a series inspired by some of the clever word of mouth marketing we saw at the NRA Show 2009 here in Chicago.]
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