Smokey Bones – a 68-unit franchise concentrated in Florida – has given several of its employees second jobs as social media marketers charged with engaging fans online.
Each location selects a web host — someone familiar with social media tools — to run localized web, Facebook, and Myspace pages to communicate with each location’s fans, known as members of the Smokey Bones Family. Web hosts go through special training sessions and are equipped with a social media handbook.
According to Push — the agency behind the new social media strategy — since the new website and associated features went live in February, web traffic is up 50% and the chain’s email list has increased 30%.
The Lesson: Your employees can be your biggest asset when it comes to reaching out to your fans — and many of them would love to do it. Teach and encourage them on how to do it the right way.
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