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Don't let them leave your booth without something to show off (and 7 other WOM tips for trade show exhibitors)

September 10, 2009

Trade shows can be boring, stuffy, loud places in which visitors meet hundreds of vendors — most of which they never remember. But smart word of mouth marketers know it doesn’t have to be that way: They’re the ones giving away something fun, doing something weird, or handing out something brilliant and useful.

In the “something fun” category, check out what Patrick Moore and his crew at Amplafi did to get 10% of the attendees at Netroots Nation showing them off:

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For more word of mouth ideas for trade shows, check out some of our previous posts on the topic:

Tagged as: Amplafi, event marketing, GasPedal, Patrick Moore, trade show word of mouth, WOM, word of mouth, word of mouth marketing

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{ 4 comments }

Pat Moore October 5, 2009 at 10:37 pm

Hi Andy! Thanks for noticing.

The best part of the badges was the cost (low) and because they were fun and fitting with the conference – people were looking for our booth! We didn’t have to ask too hard to get them to stop. Some people were actually asking to buy them. I told them the price was just to listen to my product pitch.

The feedback paid off for this year now that we are launching. You might be interested in amplafi.com — it is a marketing product to enable WOM. Will keep you posted.

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