To promote their new Butterfinger Buzz bar, Nestle mixed a bunch of online and offline word of mouth ideas. Using a special web page for the new candy bar, they encouraged fans to download their stencil and use it along with some paint to spread the word about Buzz on their freshly shaved heads.
Participants were also invited to upload photos of themselves sporting the fresh haircut and paintwork to their website, where visitors could check them out. They also held big events in a couple of cities where folks could come and have a professional barber cut their hair and apply the image.
The Lesson: Something as simple as a free stencil can help your fans show their love for you — both online and off.
Share This Post
Thanks for the word of mouth! Your message has been sent!
Please enter a valid email.
Your email failed. Try again later.
Procter & Gamble: Swan dive… into Old Spice’s remarkable social media campaign
Alberto Culver: Managing promotions on Facebook
UnitedHealth Group: Success in social recruiting
BlogWell: How Big Brands Use Social Media
{ 1 trackback }
Comments on this entry are closed.