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Acknowledge your frequent customers to get people talking

January 19, 2009

StarbucksCustomerLatteVia Becky Carroll of Customers Rock!, we see how a local Starbucks featured a  customer’s favorite drink combo as “Customer Latte of the Week: Mary’s Latte.”

Think Mary told anyone about this? Think anyone tried a new drink? Think anyone told their friends about the unique promotion?

The Lesson: Acknowledging frequent customers can be pretty simple and it gets people talking.

Photo credits: Becky Carroll

Tagged as: Becky Carroll, customer engagement, Customer's Rock!, GasPedal, SmartyPig, Starbucks, WOM, word of mouth, word of mouth marketing

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