Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
In his BlogWell Seattle case study presentation, “Content is King,” ExOfficio’s E-Commerce Manager, Kenny Rowe, explains how social media content can lead to quality customer engagement.
Kenny covers interesting links, corporate culture, product information, and giveaways as his four favorite types of social media content that drive engagement.
Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
Alexandra explains how customer insights led to the the launch of the However-You-Want-It Frappuccino, which invited participation through Facebook, Twitter, and Frappuccino.com.
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]
Great word of mouth marketers try lots of topics, test lots of ideas, and ask a lot of questions — especially these three:
1> Who will talk about us?
2> What comes next?
3> Would anybody tell a friend?
1> Who will talk about us?
Every successful word of mouth program begins with a focus on the talkers. When looking for yours, remember it’s not always your buyers who make the best evangelists. Don’t forget industry analysts, strategic partners, neighbors — they’re all potential talkers and they’re where it all starts.
2> What comes next?
Asking what you’re going to do next can turn your one-off stunt into long-term word of mouth. Think about how you’ll follow-up, how you’ll make it bigger, or how you can build off of whatever you’re doing. Small, individual tests of word of mouth topics are great, but true word of mouth is a movement — not a stunt or a campaign.
3> Would anybody tell a friend?
This is a question that changes companies. The next time you’re launching something, creating something, or starting something, ask yourself, “Would anybody tell a friend?” The choice is simple — be interesting or be invisible.
Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
In his BlogWell Seattle case study presentation, “Obi-Wan and Boeing,” Communications Director, Todd Blecher, spoke about the evolution of Boeing’s online communication approach.
Todd explained that by focusing on storytelling, sharing, and video, they have been able to change the tone of their online content from technical and boring to personal and interesting.
This is GasPedal's blog about all things word of mouth marketing. We cover everything from the best word of mouth case studies to the latest research, focusing on the practical ideas you can use to get your fans talking about you.
The Social Media Business Council, formerly the Blog Council, is a brands-only community that helps large organizations build successful social media programs.
Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
UPS: Building a business case for customer support
PepsiCo: Recruiting talent with social media
Radian6: An exclusive chat with CEO Marcel LeBrun
BlogWell: How Big Brands Use Social Media