About GasPedal

We teach word of mouth marketing and we have fun doing it

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• EVENTS

  • 

    Procter & Gamble: Swan dive… into Old Spice’s remarkable social media campaign
    9/14 | Private member call
    
  • 

    Alberto Culver: Managing promotions on Facebook
    9/21 | Private member call
    
  • 

    UnitedHealth Group: Success in social recruiting
    10/12 | Private member call
    
  • 

    BlogWell: How Big Brands Use Social Media
    11/9 | Philadelphia, PA
    
  
  More GasPedal Events »

• NEWSLETTERS

  • Damn, I Wish I Thought of That! Unusually useful ideas for smart marketers
  • You Can Be a Word of Mouth Marketing Supergenius
    3 minutes to better word of mouth
  • SocialMedia.org's Big List
    Big brands doing big things in social media
  • SmartBrief on Social Media**
    Daily briefing on the business of social media
  • Invite me to events
    Conferences, courses, calls, and webinars

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• DOWNLOADS

  • 

    The 5 Ts of Word of Mouth Marketing Worksheet
  • 

    Microsoft: Listening in the social media era — live audio with Nestor Portillo
  • 

    Dell and UPS: How to monitor online chatter about your brand
  More Free Downloads »

• FROM THE GASPEDAL BLOG

  • 3-Minute WOM Lesson: 3 reasons communities work
  • Upcoming GasPedal events
  • 3-Minute WOM Lesson: 3 ways to start conversations long after the sale
  • Upcoming GasPedal events
  Visit the GasPedal Blog »

• GET THE BOOK

  
  Word of Mouth Marketing:
  How Smart Companies Get People Talking
  
  by Andy Sernovitz
  Foreword by Seth Godin
  Afterword by Guy Kawasaki
  
  Learn More »

• THE SOCIAL MEDIA
  BUSINESS COUNCIL

  A community for social media leaders at large companies.

  Learn More »