We want to teach the world to be really great at word of mouth marketing
Why? Because companies that understand this stuff are more open, transparent, honest, and kind
Because companies that learn to get people talking (and learn to talk back) are better businesses. We’re about one big idea: Companies that make people happy are more successful.
Businesses everywhere are beginning to realize that this is the one and only secret to success. They are building a future where honest, ethical customer love is the most powerful kind of marketing. They are learning to listen, to obsess over customer experience, to treat people like people, to value values, to respect the environment, to be part of the community — to be nice.
We believe that this is good for society and that it’s a profitable business strategy. Companies that get their customers for free through the power of word of mouth have a fundamental competitive advantage over those that use expensive marketing to chase fleeing customers. Smart companies reinvest those savings in service, support, and innovation — making them unstoppable with even more word of mouth.
Our readers/fans/customers are smart people who are changing things. They’re improving the relationship between businesses and consumers.
GasPedal teaches them how to do it. We help people and companies become word of mouth marketing supergeniuses.
Our hands-on practical advice is easy to execute, affordable, and delivers measurable results in 60 days. We create conferences, communities, content, and consulting for those who want to change their companies (and, maybe, the world). We help them make people happy.
We’re a small consulting firm that specializes in word of mouth marketing
- We like to simplify things. Great marketing isn’t about huge campaigns and mega budgets. It’s about a clean, great idea that gets customers excited.
- Our clients are incredibly intelligent, effective executives with suspiciously good looks and excellent taste. They include Sprint, ABC, Kimberly-Clark, Dell, Ralph Lauren, TiVo, and many more. They say good things about us.
- We really like people. So we host a lot of networking events and big-picture conferences.
- We like to share big ideas. Read our book, our blog, our other blog, and our newsletters.
